Conversion Architecture

"Conversion Architecture is the process of generating enquiries and sales from your website, according to defined goals & objectives."

Your website is a barren place if your visitors don't take action once they've gone to the trouble of finding you.  At WSI Preston we believe that your business website is a sales & marketing tool waiting to be unleashed. Here's what we mean by Conversion Architecture:

Define Your Target Audience

You need to know who your online audience is before knowing how to reach them. We can define your target demographic using keyword research. Your customers type certain keywords into Google, Yahoo and Bing, and expect to see relevant results. You can reach these customers using SEO (Search Engine Optimisation) and PPC (Pay Per Click) very effectively.

A well defined keyword list gives you a well defined customer base.

It also gives you the ability to reach them using other advertising platforms such as Facebook Ads or the Google content network.

Agree Your Business Goals

Your business goals are usually rehearsed and refined in your business planning process. Online business goals might be:

        •  Generate Online Sales
        •  Appointment Bookings
        •  Brochure Downloads
        •  Newsletter Sign-Ups
        •  Quote Request
        •  and many others

By defining your website as an end-to-end sales process, you can assign monetary values to each conversion event and therefore determine key performance metrics and objectives for your business. This is the pathway to generating a true return on investment from your business website.

Conversion Architecture Optimisation

Now you know what your website objectives are, it's time to start tracking and measuring them. We typically install Google Analytics as standard on all websites, as it's a powerful and versatile way of seeing exactly how your website is performing.

It allows us to track all conversion events and provide constant feedback for optimising your website performance.

Contact WSI Preston now to discuss your website performance and conversion architecture.

WSI is a specialist web design & development company in Preston, Lancashire, helping new and growing businesses to establish themselves and create a professional and effective online presence.

Further resources on Web Design and Online Marketing:

eCommerce Web Design

SEO (Search Engine Optimisation)

Paid Advertising (PPC)