According to David (who has a fantastic linked in profile, see http://uk.linkedin.com/in/davidduncan), the linked in network can be a valuable source of advertising for you and your business. But of course you need to know how to use it correctly.
How to use Linked in
- create an account !
- make sure all your details are entered, aiming for a 100% profile completion
- invite your business contacts to join you
- join relevant groups (i.e. relevant to your local area or your particular business type)
- stay active, keep it up to date, and contribute to the network !
David mentioned that your linked in networking activity should be planned very carefully, after all, it's your online CV so your professional image is at stake. If used effectively though, your linked profile can be an integral part of your networking and marketing activities.
Thank you to David for a revealing insight to the world of linked in.
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