1. Post good, relevant content. Make it part of your daily routine to be a provider of useful information to your friends and followers. This shouldn't be a relentless one-way sales pitch, but rather a sign-post of industry news or latest trends.
2. Reach out a make connections with other businesses. Spend some time to go and find their business pages, and press the Like button. Post a comment on their wall and start to interact with their businesses. After all, this isn't just about your business.
3. Engage with your fans. Spend a little time responding to their comments, reacting to their posts or otherwise maintaining an open line of communication with them. That way, they'll be more inclined to come back and visit, and more importantly to stay in touch with your business.
4. Learn how to measure your Facebook page. Spend a few minutes looking through the Facebook insights page in your account, and understand what the numbers mean. The simple things to measure are how many new fans you have, how many posts were made your wall, and when things get a little more advanced, there are plenty of third-party tools and software that allow you to measure brand engagement and reputation management.
5. Try, measure, adjust. Once you build up a working routine with your Facebook page, measure the effect (or impact), and if it's working, carry on, but if not, try something else. For example, if you keep posting lots of thought-provoking questions but nobody ever responds, them perhaps you need to ask easier questions, or perhaps you might that asking questions at all is not an effective method.
Facebook is powerful, with over 600 million accounts and still growing. Businesses can harness the power of Facebook through an effective and engaging page design and a well though-out content & communications plan.
Is Facebook working for you?
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