640,000,000: Facebook users worldwide
11 million: LinkedIn users in Europe
95,000,000 each day: Tweets posted on Twitter
91 thousand: Active contributors on Wikipedia
50%: Percentage of Facebook users who log in every day
4,000,000,000: Images on Flickr
7 billion: Facebook posts per week
The sheer volume of participants and content is staggering, and is a clear measure of how engrained Social Media is in our culture. Not so long ago, speculation was rife how Social Media represented the demise of life as we knew it, including TV, websites, text messaging and many other marketing and advertising channels. But interestingly, the recent trends are revealing the integration of social media with, rather than the domination of, conventional marketing avenues.
So now, we see cleverly integrated marketing campaigns where a TV advert may direct its viewers to a Facebook Page, which in turn acts as a lead capture form in order to begin an email marketing campaign.
Or we may see a targeted Facebook advertising campaign which asks its visitors to view a series of videos to pick a winner, which then becomes the next TV advertising campaign.
So whilst Facebook, YouTube and Twitter continue their upward growth, it seems that we're just consuming more media, rather than simply preferring social media and abandoning other (more traditional?) forms.
This is good news for marketers: there are more channels than ever to attempt to access our customers.
It's also great news for businesses: the ability to provide compelling, targeted advertising to specific sub-sets of customer demographic allows for ever-more measurable and effective marketing results.
So, Social Media. Huge. And growing.
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