WSI Blog

Online Reputation Management will soon become a significant challenge to many companies who are currently utilising Social Media as part of their overall marketing mix.

This week we were asked by Claire Sheehan of Business2Mentor to write a guest blog post on just this subject.  We were honoured to be invited and were delighted to submit the post.  You can read it here on Claire's Business2Mentor blog.

In summary, a lot of businesses are using social media sites like Twitter and Facebook as prime marketing tools, promoting their products and services and engaging in dialogue with their prospects and customers.  This open dialogue is a powerful asset for businesses who wish to present themselves as proactive and responsive to the needs of their customers, but one of the inherent dangers of such a public discussion is maintaining control of their brand reputation.

This is where Social Media Marketing gives way to Online Reputation Management, and is where careful foundations must be laid.  Social Media Marketing is certainly a powerful part of the marketing blend, but it must be executed as part of an overall marketing strategy.