We've just launched 3 new mobile websites. Try these links in your Smart Phone and see the mobile-friendly formatting:
What is a mobile website?
Mobile websites are specifically designed for smaller, touch-screen mobiles such as iPhone and Android. In thise case they are a scaled down version of the main website, using the same logo and overall colour scheme, but with:
- simplified navigation
- big buttons
- larger font
- fast to load (for on the go)
Critically, these mobile-enabled websites are designed with customers in mind - in this case, we thought long and hard about what level of information the hotel customers would need, so we designed them with easy access to the phone number, click to call functionality, social media links, hotel directions, online booking, as well as key information about the hotel.
We've also installed Google Analytics on them, so now we can keep a detailed track of how many customers actually use these mobile sites, what pages they view, and how they're helping to increase business to the hotels and improve the overall visitor experience.