The ABCs of Internet Marketing Success
Affordable Web Solutions
Build Targeted Traffic
Convert More Customers
That's our philosophy in a nutshell. Simple but incredibly powerful.
Marketing your business online should not be left to accident, and yet that's what continues to happen in so many cases.
Traditional offline marketing channels such as yellow pages, newspaper / magazines, TV & Radio, are all well understood and have probably featured in the marketing efforts of most companies at some time. Whether to spend money on them or not usually comes down to a question of timing in the business cycle / marketing budget, or else to coincide with special offers or sales promotions. The question posed by these forms of marketing is how effective they are. Very few businesses can come up with an accurate ROI (Return on Investment), let alone Cost-per-Acquisition (or new customer), for such expenditure.
We live in the technology age and the internet is our default tool for information gathering. The vast majority of "buying" research is performed online, even if the final purchase is made offline. Users are becoming far better at searching for the things they want, and also at improving their in-built "spam filters" to screen out irrelevant information.
This means that your product or service must be carefully tailored to the things that people are searching for. That's an important point to understand.
But it goes a level deeper, and this is where many businesses fail to capitalise on the power of the internet. The products or services that your business sells are not defined by the language that you or your staff use to describe them.
Building a marketing strategy around such "keywords" can be a dangerous thing to do.
Your potential prospects have their own way of describing the things they're looking for, and the most expensive ad campaign in the world cannot force people to search for a new "Vacuum Cleaner" when what they're really looking for is a new "Hoover". Registered trademarks, brand names and patents all stand for something in a court of law, but when it comes to the world of online searching, users will type in whatever they think will give them the right results.
Your business must adapt to this way of thinking. If it doesn't, you can be sure the competition will.
This gives you some insight then that Internet Marketing is far less about building websites, and much more about understanding human behaviour and the psychology of the sales process. WSI brings this understanding to its platform of Internet Marketing strategies, built on 5 key components:
1. Web Design with Conversion Architecture™
2. PPC (Paid Search Marketing)
3. SEO (Search Engine Optimisation or Organic Search Marketing)
4. Email Marketing or Targeted Lead Marketing
5. Web Analytics
The core principle of an Internet Marketing System is to build targeted traffic – driving interested customers to your website and converting that interest in to increased business. A combination of these techniques often provides he best return on investment.
Get results with your next internet marketing campaign
* Enhance your online brand experience
* Rank for competitive search terms
* Dominate the Search Engines naturally
* Save money by targeting your lead campaigns
* Maximize your reach and increase conversion